Many lure colours are easy to tell apart above the surface.
Underwater, light absorption and scattering reduce saturation and compress colour differences — especially with depth, distance, and turbidity.
ERHAI selects colours using a simple standard:
Each option must remain functionally distinct underwater — through contrast, tone, and controlled chroma.
Water does not treat colour equally.
It filters, compresses, and shifts signals before fish ever see them.
Bass are visual predators.
They detect usable contrast and motion cues.
They do not evaluate:
If two colours produce the same underwater signal, adding both increases noise, not choice clarity.
Our Colour Logic
Start with water conditions, not personal preference:
Flake is primarily a light interaction feature: it changes how the bait reflects and glints under the available light field. Underwater radiative transfer depends on both the water’s optical properties and illumination.
(ERHAI keeps flake controlled to avoid adding noise in clear, pressured water.)
Not always. Clear water punishes mistakes—sometimes a cleaner silhouette (not louder colour) is what makes the difference. ERHAI treats colour as contrast management, not decoration.
Because a larger palette can imply precision that the underwater light field often does not preserve. ERHAI keeps the lineup tight so each option remains functionally distinct after water optics are considered.
We use a constraints-first approach: